Turn your brand into an Unfair Advantage
Stop chasing attention.
Start commanding it.
The real threat isn’t your competitors
You might want to sit down for this.
(If you’re already sitting, great initiative.)
You’ve heard, “Be different,” and, “Don’t blend in.” Everyone says it, but few know how to actually do it.
Because the problem isn’t a crowded market. It’s the inescapable pull toward ideas that feel safe and familiar. It can take many forms…
Shiny Object Syndrome (S.O.S.)
Taking inspiration from your competitors instead of doubling down on your own DNA.
Jargon Culture
Relying on big words to impress instead of clear ideas to connect.
Reckless Caution
Playing it so safe, you erase any hint of what makes you memorable.
Sound familiar?
It can happen to the best of us, but it doesn’t have to stay that way.
Start Building Your Unfair Advantage
Here’s the good news: sameness isn’t permanent. It just takes courage to leave it behind.
That’s where I come in.
I’m that Bob Stevens—the one who uncovers what holds you back, identifies your hidden strength, and redefines your strategy so you can set yourself apart on purpose, not by chance.